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Ten Metrics that you can't get from your Conventional Billing System and why you can't live without them.
Subscription businesses are similar to their conventional cousins. But they also generate much more data than conventional businesses — data that can be instrumental to enabling better management. Measuring and monitoring subscription data provides a wealth of information that subscription companies need to manage and monetize their businesses. Subscription metrics show managers where the business is heading long before conventional measures can.
Denis Pombriant from Beagle Research Group is a well-known analyst and thought leader in the CRM space. He writes for CRM Magazine, Destination CRM, Search CRM, CRM Buyer as well as his own web site and blog. He conducts research in emerging areas of front office technology and business and he consults regularly to many of the leading companies in CRM.
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- Ten key metrics critical to achieve clarity in your company's performance.
- Why a general ledger and a standard billing system is not enough for recurring revenue.
- Strategy for deferred revenue, customer data and product positioning.
The Subscription Economy means to test and ultimately hone in on the right pricing for your marketplace.– Lisa Bailey, VP Business Operations, InsideView