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Optimized pricing and packaging is the key to success for today’s subscription businesses.

Companies today are learning that pricing & packaging is the key to success whether you’re launching a new service, expanding services into new regions or customer segments, or monetizing services from newly acquired companies.

IDC’s Amy Konary has spend more that 8 years covering new licensing models and pricing strategies. In this IDC study, Konary examines the monetization phases for ISV’s today - starting from simple per-user/per month fees to more complex pricing models as ISV’s mature.


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What are you waiting for? Get the scoop from IDC today!

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Attend one of our upcoming Zuora Innovators Webinar Series where we highlight some of  our most innovative customers and reveal their secrets to success in the Subscription Economy!

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You’ll learn:

  •     IDC’s perspective on subscription monetization models and its phases,
  •     the pricing considerations salesforce.com faced when they acquired Radian6, and
  •     how Zuora is helping companies like Radian6 price the way their customers demand.
The Subscription Economy means to test and ultimately hone in on the right pricing for your marketplace. – Lisa Bailey, VP Business Operations, InsideView