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Each sale in the subscription based business represents a new, continuing and growing revenue stream.
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– Marisa Massie, Controller, Bazaarvoice

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Table of Contents

  • A Message from Tien Tzuo, Founder and CEO, Zuora

  • Key Considerations for Success in the Subscription Economy
    Amy Konary, Research Vice President, IDC
  • The Subscription Economy CFO: Using Data to Drive Long-Lasting Customer Relationships
    Chad Varra, CFO, SendGrid
  • Streamlining Processes to Support Business Growth and Improve Efficiencies
    Portia Hallett, Director, Shared Services and Cathy MacDonald, CIO, Xplornet Communications Inc.
  • Selling Hardware and Software in the Subscription Economy: The Keys to Success
    Bill Plummer, Business Enablement Officer, NCR Silver
  • The Evolving Role of the Financial Controller in the Subscription Economy
    Marisa Massie, Controller, Bazaarvoice
  • Five Key Factors for Measuring the Success of your Subscription Business
    Denis Pombriant, Beagle Research
  • Relationship Business Management: The Key to Success in the Subscription Economy
    Brian Bell, CMO, Zuora
  • The New Analytics Discipline for the Subscription Economy: Recurring Revenue Optimization
    Matthew Shanahan, Co-founder and Head of Strategy, Scout Analytics
  • Growing Your Subscription-Based Business Steven Woda, CEO, uKnow.com
  • [Your Business] as a Service: Developing Your Subscription Business Strategy
    Gray Chynoweth, COO, Dyn
  • 15 Minutes with Jeffrey Kaplan Managing Director, THINKstrategies, Inc.
  • Ensuring Success with a Winning Multi-Vendor Approach Kyle McDoniel, SVP and GM, FOX Sports NEXT/Scout Media
  • Ten Key Points to Ponder about SaaS Metrics Joel York, Internet Software Executive and SaaS Blogger
  • The XaaS Business Model: Key Considerations for Pricing, Contracting, Billing, and Financial Management
    Tim Jellison, Senior Executive, Dave Sovie, Senior Executive, and Sam Glick, Senior Manager, Accenture
  • The Subscription Continuum
    Alan Shanahan, Astadia Consulting UK Ltd and Saas Blogger


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