Paywall 2.0 and the Future of Publishing
Succeeding in the Digital World
Since the introduction of the Internet, the media industry has been in the midst of profound transformation.
While some publications were unable to compete with their own free online offerings (between 2009 and 2011, nearly 1,500 newspapers and magazines folded) others rebelled by establishing paywalls, proving to the industry that customers would subscribe to quality, digital content.
But the transformation is far from over. First generation paywalls are simply not enough.
In this whitepaper, Zuora outlines the impact our digital world has left on the media industry and how Paywall 2.0 is the key to long term success.
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