Using Packages & Relative Price Points to Guide Consumer Behavior

eBook

Learn how to influence what consumers buy and how much they spend by adjusting the options your company makes available.


Did you know that restructuring your portfolio of product packaging helps increase revenue both by bringing in more customers and by increasing your ARPU? It’s true. This article will share four best practices to leverage relative price points and successfully restructure your portfolio.

In this article, written by Liren Truong, Consultant at Simon-Kucher & Partners and Kyle Poyar, Director at Simon-Kucher & Partners, “packaging” is defined as product offering bundles that have different features and price points.

By reading this article, you’ll learn:

  • How to drive interest and adoption with a low opening price point
  • How restructuring your portfolio of product packaging helps increase revenue
  • Best practices to leverage relative price points and successfully restructure your portfolio
  • Why freemium products and free trials are a smart idea to offer potential customers

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