Put the Customer at the Center of Your Business Applications Portfolio

A Report by Forrester Research Inc.


Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But, the age of the customer means that enterprises need to collaborate more effectively with customers, suppliers, employees, and partners accustomed to consumer applications that are “Apple easy” and “Google fast.”

If your organization increasingly relies upon services, intellectual property, content delivery, or consumer interaction, you should retool your business applications portfolio from an internal operational focus to one that is more externally focused on customers and responsive to new business paradigms.

This report will help you accelerate growth and increase shareholder value. Read it to learn how to:

  • Assess the readiness of your applications portfolio from a business technology perspective

  • Evolve an applications portfolio that delivers compelling and differentiating customer experiences

  • Discover how to serve increasingly powerful customers

  • Deploy agile application software to improve revenue stream execution


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