The consumer decision journey as we know it has changed.
More and more organizations continue to shift from selling one-time products to selling services on a recurring basis. This has added an entirely new dimension to the traditional 'Consumer Decision Journey' that is often used to explain customer purchasing behavior.
Simply put, customers today must now choose whether to buy a single product or subscribe to an ongoing service for that product. With new products and services popping up in the market every day, what will they choose? And why?
Learning Objectives
After listening to this event you should be able to:
Understand how the traditional consumer journey is outdated
Identify the unique stages within the Subscriber Decision Journey
How to leverage subscription services to build long-term relationships with happy, loyal customers.
Morgan Norman - VP of Marketing, Zuora
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A New Model For A New Experience
