The consumer decision journey as we know it has changed.

More and more organizations continue to shift from selling one-time products to selling services on a recurring basis. This has added an entirely new dimension to the traditional 'Consumer Decision Journey' that is often used to explain customer purchasing behavior.

Simply put, customers today must now choose whether to buy a single product or subscribe to an ongoing service for that product. With new products and services popping up in the market every day, what will they choose? And why?

Learning Objectives

After listening to this event you should be able to:

Understand how the traditional consumer journey is outdated

Identify the unique stages within the Subscriber Decision Journey

How to leverage subscription services to build long-term relationships with happy, loyal customers.

Morgan Norman - VP of Marketing, Zuora

Featured Speakers:


A New Model For A New Experience

The Subscriber Decision Journey