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5 phases to deliver the right customer experience

Is your business ready to take the next leap forward and deliver great subscription experiences?

A subscription business is a relationship business. Even if you develop a successful business model, it’s hard to ensure long-term success if you haven’t nailed how to deliver the right subscriber experience. Today it’s about more than just transitioning from selling products to services. It’s about delivering experiences.

Subscription approaches need to support customers that wish to ease into a relationship with the product or service, in addition to nurturing existing relationships. Learn about the new subscription maturity model that provides a framework of stages, critical measures, outcomes, and actions required for the effective management of subscription approaches.

In this webinar, you'll learn:

  • The top challenges for businesses in delivering great outcome-based experiences for their subscribers
  • Why you should consider a maturity approach to subscription models
  • Concrete steps you can take today to move forward in your business model approach
  • How RBM and subscription analytics can help you

Watch the webinar now!

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Amy Konary
Research Vice President, Software Licensing and Mobile Enterprise Applications

Joe Andrews
Senior Director, Marketing

Tom Krackeler
Vice President and GM, Z-Insights Product Line