As your business joins the subscription economy, you need a new business model, one whose focus shifts from one-time transactions to long-term, recurring customer relationships. In the software world, categories like ERP (enterprise resource planning) and CRM (Customer Relationship Management) have created tremendous value, as seen with the success of companies like Salesforce.com and Workday.
But there’s a new category emerging: Relationship Business Management, or RBM. Forbes likes to call it “what comes after ERP and CRM.” Think of this as essentially using new technologies to transform business models.
Read the guide to learn how to:
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